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Willy Street Co-op Named Inaugural “Presenting Sponsor” for Middleton Good Neighbor Festival 

The Good Neighbor Festival (“GNF”) is thrilled to announce a three-year partnership with Willy Street Co-op as its Presenting Sponsor beginning with the 2019 Festival.  This is the first time in its 55 years of celebrating with and for the Middleton Community that the Festival has fostered such a partnership.

The GNF Board of Trustees identified Willy Street Co-op months ago as the ideal candidate for the Presenting Sponsor status, given its history of support for the Festival, its anchor location for the Festival Parade and its ongoing commitment to our community.

Willy Street Co-op is a cooperative grocery store that is owned by the members. The store is known for its large selection of organic fruits and vegetables, delicious deli menu and friendly and helpful staff. Every year, Willy Street Co-op works to help other nonprofits and co-ops in the community through programs such as their Community Reinvestment Fund. GNF President Curt Fuszard said: “Needless to say, GNF could not be prouder to have Willy Street Co-op as our Presenting Sponsor over the next three years.”

The Festival has been a staple of the Middleton and surrounding communities for generations.

Kicking off with the Kiddie Parade on Friday night, patrons of all ages enjoy carnival rides, live music, a craft fair, a 5K race, delicious food options and so much more. The Festival is presented entirely by volunteers, representing a group of service clubs and other non-profit organizations in our community.  The 2019 GNF will be held August 23-25 at Fireman’s Park in Middleton.

“Helping to create a sense of community is very important to us,” said Lindsey Hardy, the director of the Co-op’s Middleton store. “The Good Neighbor Festival is such an important event here that we knew we had to support it and help it grow.”